Marketing
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
Marketing at Auckland Royal Academy equips students with the strategic and creative skills to influence consumer behaviour, build brand identity, and drive business growth. Our programme blends digital marketing, market research, consumer psychology, and campaign management within a New Zealand and Asia-Pacific business context. Students learn to navigate the rapidly evolving landscape of social media, SEO, content strategy, and data-driven decision-making.
In a typical class, you might analyse a viral campaign from a global brand and then develop your own pitch for a local Auckland business. Collaborative projects with industry partners are embedded throughout the programme, exposing you to real briefs, real budgets, and real feedback from marketing directors. Our studio-based learning environment mirrors what you will encounter in an agency or corporate marketing team.
Career Opportunities
Our Marketing graduates pursue careers as digital marketing managers, brand strategists, content creators, market research analysts, social media specialists, and advertising executives. Many go on to work for leading firms across New Zealand, Australia, and Southeast Asia, while others launch their own agencies or consulting practices. The skills you develop here are in demand across every sector of the modern economy.
Program Learning Outcomes
Develop and execute integrated marketing campaigns across digital and traditional channels, applying data analytics and consumer behaviour research to measure performance and refine strategies.
Demonstrate advanced proficiency in brand positioning, market segmentation, and competitive analysis to support evidence-based marketing decisions in dynamic business environments.
Apply ethical frameworks and sustainable marketing principles to create campaigns that respect cultural diversity and contribute positively to communities across the Asia-Pacific region.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Principles of Marketing | 4 | MKTG 101 |
| Consumer Behaviour | 3 | MKTG 110 |
| Digital Marketing Fundamentals | 4 | MKTG 120 |
| Semester 2 | Credits | Number |
|---|---|---|
| Marketing Research | 4 | MKTG 201 |
| Brand Strategy | 4 | MKTG 210 |
| Social Media Marketing | 3 | MKTG 220 |
| Semester 3 | Credits | Number |
|---|---|---|
| Marketing Analytics | 4 | MKTG 301 |
| Content Strategy & SEO | 3 | MKTG 310 |
| Customer Experience Management | 4 | MKTG 320 |
| Semester 4 | Credits | Number |
|---|---|---|
| International Marketing | 4 | MKTG 401 |
| Marketing Campaigns | 4 | MKTG 410 |
| Marketing Strategy Capstone | 4 | MKTG 490 |
| Total for the entire period of study | 12 |
Contact us
3/60 Federal Street, Auckland CBD, Auckland 1010, New Zealand
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.