Marketing
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
The Marketing programme at Auckland Royal Academy offers a comprehensive study of how organisations communicate value to their audiences in an increasingly connected world. Covering everything from traditional advertising to advanced digital marketing analytics, students develop both the creative vision and technical fluency needed to succeed in today's competitive marketplace.
Seminars and workshops are led by industry practitioners who bring current campaign strategies, market data, and real-world challenges into the classroom. You will work on live briefs from Auckland-based businesses, building a professional portfolio that demonstrates your ability to plan, execute, and evaluate marketing initiatives across multiple platforms.
Career Opportunities
Graduates of our Marketing programme have gone on to roles in digital agencies, multinational corporations, non-profit communications teams, and government bodies. The versatility of a marketing qualification opens pathways in brand management, public affairs, e-commerce, product development, and entrepreneurship throughout New Zealand and internationally.
Program Learning Outcomes
Design and implement customer-centric marketing strategies using insights drawn from quantitative research, A/B testing, and digital analytics platforms.
Critically evaluate the effectiveness of marketing communications across owned, earned, and paid media, identifying opportunities for optimisation and brand growth.
Understand and apply legal and ethical standards governing advertising and data privacy within New Zealand, ensuring responsible and transparent marketing practice.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Principles of Marketing | 4 | MKTG 101 |
| Consumer Behaviour | 3 | MKTG 110 |
| Digital Marketing Fundamentals | 4 | MKTG 120 |
| Semester 2 | Credits | Number |
|---|---|---|
| Marketing Research | 4 | MKTG 201 |
| Brand Strategy | 4 | MKTG 210 |
| Social Media Marketing | 3 | MKTG 220 |
| Semester 3 | Credits | Number |
|---|---|---|
| Marketing Analytics | 4 | MKTG 301 |
| Content Strategy & SEO | 3 | MKTG 310 |
| Customer Experience Management | 4 | MKTG 320 |
| Semester 4 | Credits | Number |
|---|---|---|
| International Marketing | 4 | MKTG 401 |
| Marketing Campaigns | 4 | MKTG 410 |
| Marketing Strategy Capstone | 4 | MKTG 490 |
| Total for the entire period of study | 12 |
Contact us
3/60 Federal Street, Auckland CBD, Auckland 1010, New Zealand
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.