Business Media
You’ll develop the cultural awareness and critical thinking skills you need to analyze and produce a broad range of discourse in a full spectrum of careers — and to make a difference in whatever you do.
- 2 Years / Onsite
- Intakes: Jan, Apr, Jun, Oct
Overview
Business Media at Auckland Royal Academy prepares graduates to work at the intersection of commerce and communication, equipping them with the skills to create, manage, and distribute content that serves business objectives and engages audiences. The programme combines business strategy, journalism, digital media production, and marketing communications, producing versatile communicators ready to work in corporate communications, media organisations, and content agencies.
Students develop practical skills in video production, podcast creation, business writing, social media management, and media relations through hands-on studio-based projects. Industry partnerships with New Zealand media companies and corporate communications teams provide authentic briefs and mentorship, ensuring that your portfolio of work reflects the standards expected in professional business media environments.
Career Opportunities
Business Media graduates work as corporate communications specialists, content strategists, business journalists, digital media producers, public affairs managers, and brand storytellers. The programme's dual focus on business acumen and media craft makes graduates particularly attractive to organisations seeking communicators who understand both the commercial imperative and the craft of compelling storytelling.
Program Learning Outcomes
Produce professional business media content — including written, audio, and video formats — that meets the strategic, editorial, and brand standards required by corporate and media organisations in New Zealand.
Apply business strategy, audience analysis, and media planning principles to develop integrated content strategies that support organisational communication objectives across owned, earned, and paid channels.
Evaluate the role of media in shaping business reputation and public discourse, applying ethical standards of accuracy, fairness, and transparency to business media production and distribution.
Programme
| Semester 1 | Credits | Number |
|---|---|---|
| Introduction to Business Media | 4 | MDIA 101 |
| Foundations & Theory | 4 | MDIA 110 |
| Research Methods | 3 | MDIA 120 |
| Semester 2 | Credits | Number |
|---|---|---|
| Applied Business Media I | 4 | MDIA 201 |
| Professional Practice | 3 | MDIA 210 |
| Industry Context NZ | 4 | MDIA 220 |
| Semester 3 | Credits | Number |
|---|---|---|
| Applied Business Media II | 4 | MDIA 301 |
| Critical Perspectives | 3 | MDIA 310 |
| Ethics & Standards | 3 | MDIA 320 |
| Semester 4 | Credits | Number |
|---|---|---|
| Advanced Business Media | 4 | MDIA 401 |
| Specialisation Elective | 3 | MDIA 410 |
| Business Media Capstone Project | 4 | MDIA 490 |
| Total for the entire period of study | 11 |
Contact us
3/60 Federal Street, Auckland CBD, Auckland 1010, New Zealand
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.